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São Paulo Architecture Biennale

Having won an invite competition, set by CulturesFrance, The French Ministries of Culture and Foreign Affairs, AWP has designed the Pavilion for the national French representation in the Biennale São Paulo 2007. Under the theme « new French architectures for the spectacle », the exhibition displays  the most recent great public projects completed by French practices showing a diversity of expressions blended in a surprising scenic space conception. Within the framework of a 3D spatial promenade, a system of translucent screens merging into each others immerge the visitors in human scale images of the projects. The depth-merging of crossed-sections with photos make a suggestive effect when projects and spaces appear fused forming an illusory background. These diffuse superpositions motivate a critical comparison of the different projects selected for the Biennale. A digital version was developed and the design has been adapted in other cities: Buenos Aires, Beijing and Riga among others.
La scénographie réalisée pour le Pavillon Français à l’occasion de la Biennale d’Architecture de São Paulo porte sur le thème des architectures du spectacle. Elle fait écho au mouvement contemporain de disparition des frontières entre les différents genres, rencontre entre médias, gestes et cultures devenant l’essence même du spectacle vivant contemporain. Disparition des partitions visibles et naissance de spatialités virtuelles. L’expérience proposée au visiteur de ce Pavillon est celle d’un éclatement des dimensions au profit d’une recomposition narrative de l’espace. Le visiteur pénètre dans des couloirs filtrant le passage entre monde réglé et monde de la performance. Sur les structures organisant le parcours, des panneaux présentent les projets et sont aussi des saynètes en 2D et 3D, des trompe l’œil, simulant la spatialité, vivante, vibrante, en suspens des projets. Une scénographie qui cherche à exprimer le plaisir de la mise en tension que procurent les arts de la scène.